02 · Case study · Legal study platform

Designing motivation into a demanding legal study journey.

AurumLex is a study platform for lawyers. I shaped the concept from its first marketing touchpoint through the core study experience, defining how a modern, credible product could capture interest, guide learners, and sustain their momentum over time.

Client
AurumLex
Role
Concept · Product design · Engagement strategy
Period
2023—2026
Live site
Visit site
CORE EXPERIENCE

Three pillars for a study system that sticks.

01Learning mechanisms

Desired difficulty shapes the test engine and the way questions, lessons, and feedback help students build durable knowledge.

02Micro-session joy

Focused sessions fit into small gaps in a professional’s day, while clear progress makes every short study moment feel memorable.

03Continuous motivation loops

Progress cues, email, notifications, and social touchpoints keep students connected to their effort between study sessions.

The challenge

Lawyers seeking to become notaries must pass one of the most difficult professional exams, with fewer than 5% passing. I helped design and build AurumLex, a study system for professionals who want to excel, prepare with confidence, and trust their progress.

The response

I started by sitting with the founder, understanding the product vision, and mapping the full experience around it: the study journey, motivation model, communication, and every touchpoint between sessions. That understanding shaped both the visual system and the way I communicated the product’s value, so the experience felt credible, useful, and worth returning to.

Designing engagement

Motivation was carefully designed into the student journey.

I identified meaningful moments in the learning journey, then designed milestones around them. An event-driven accomplishment engine let me generate, measure, and refine recognition as students progressed, so their effort felt visible and worth being proud of.

Progress feels more real when students can see what their effort has unlocked.

I created 10 major achievements with three levels each, celebrating academic progress, consistency, and personal bests. Consistency was the key success metric from the start, so every recognition was designed to help students stay motivated and keep going.

AurumLex accomplishments and badges

What the system does

A study system built around how professionals actually learn.

01

Study plan and progress

The study plan makes the full journey visible: what is covered, where the learner is, and what comes next. Each person sets a cadence that fits their life, while the system helps them stay consistent.

02

Questions and practice

Built around desirable difficulty, the test engine balances statistically likely misses with easier questions that rebuild confidence. Short lessons and intent tracking help each session move learning forward.

03

Expand your knowledge

Key questions open into deeper explanations and supporting case law. When learners want to go further, related material extends the lesson beyond the answer.

AurumLex communication touchpoints
04

Engagement beyond the app

Learners are not always on the platform. Newsletters, email reminders, and social touchpoints keep the journey present, vocal, and shared even when the study itself is personal.

How it was built

The route to build the project.

The product interface is very simple because the real value is in the knowledge base, not at the interface level. I knew the interface needed to work extra hard to deliver that value and elevate the experience.

01

Shape the system

I gathered the test content, mapped the curriculum, and created the screens and sections needed to make the full study journey tangible. I also designed touchpoints for the moments that needed extra care: some accomplishments benefit from a little friction so they feel earned and worth celebrating.

02

Enhanced Exploration

I gathered ideas and tested what could work best in each case. AI tools, Figma, and MagicPath helped me think sideways, compare directions, and choose the strongest concept for each flow.

03

Code the experience

Once the direction was clear, I brought it into React and Next.js, combining ShadCN components with a custom stylesheet grounded in the design system.

04

Deploy and validate

I connected every part and built a stable deployment process with a reliable pipeline for updates and component changes. The product was designed to keep evolving as I refined the experience.

Stack
React

Built the interactive study interface and reusable product components.

Next.js

Structured the application and connected the front end to the product services.

ShadCN

Gave me a dependable base of accessible components to adapt to the system.

Figma

Defined the visual system, screens, and handoff-ready interface details.

MagicPath

Helped me explore and communicate alternate paths through key flows.

AI tools

Expanded the range of concepts I could test before committing to a direction.